YourStory SEO Case Study: Organic Impressions Up 200%
Startup Media & Publishing · Bangalore · 7 months engagement
Inspire Clicks worked with YourStory for 7 months on Technical SEO, Content SEO and Core Web Vitals. Results: Organic Impressions 8.2M/mo → 24.6M/mo (+200%); Click-Through Rate 2.1% → 4.8% (+129%); Core Web Vitals Score Poor → Good (↑ 2 tiers).
- Industry
- Media
- Market
- Bangalore
- Engagement
- 7 months
- Business type
- Startup Media & Publishing
The Challenge
YourStory's editorial team was producing high-quality startup content that wasn't reaching its ranking potential because of technical debt and poor internal linking architecture.
What We Did
- Audited 50,000+ URLs.
- Implemented a topic-cluster linking strategy.
- Improved Core Web Vitals scores from 'Poor' to 'Good' across mobile.
The Results
Before-and-after figures for this 7 months engagement, as reported by Inspire Clicks.
+200%
Organic Impressions
8.2M/mo → 24.6M/mo
+129%
Click-Through Rate
2.1% → 4.8%
↑ 2 tiers
Core Web Vitals Score
Poor → Good
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Impressions | 8.2M/mo | 24.6M/mo | +200% |
| Click-Through Rate | 2.1% | 4.8% | +129% |
| Core Web Vitals Score | Poor | Good | ↑ 2 tiers |
Services Used in This Engagement
See every service on the SEO services page.
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