The Statesman SEO Migration Case Study: Organic Traffic Up 178%
Legacy Print & Digital News · Kolkata / Delhi · 12 months engagement
Inspire Clicks worked with The Statesman for 12 months on Technical SEO, ORM and Digital Migration SEO. Results: Organic Traffic (post-migration) 320K/mo → 890K/mo (+178%); Indexed Pages 42K → 118K (+181%); Referring Domains 610 → 1,480 (+143%).
- Industry
- Media
- Market
- Kolkata / Delhi
- Engagement
- 12 months
- Business type
- Legacy Print & Digital News
The brief
The Challenge
One of India's oldest newspapers was undergoing a full digital transformation.
Our approach
What We Did
- Managed the SEO migration from the legacy CMS to a modern stack, preserving 15 years of editorial equity.
- Rebuilt digital authority through targeted outreach.
- Implemented structured data.
Before and after
The Results
Before-and-after figures for this 12 months engagement, as reported by Inspire Clicks.
+178%
Organic Traffic (post-migration)
320K/mo → 890K/mo
+181%
Indexed Pages
42K → 118K
+143%
Referring Domains
610 → 1,480
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Traffic (post-migration) | 320K/mo | 890K/mo | +178% |
| Indexed Pages | 42K | 118K | +181% |
| Referring Domains | 610 | 1,480 | +143% |
Services Used in This Engagement
See every service on the SEO services page.
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