Outlook India SEO Case Study: Google Discover Traffic Up 411%
National News & Magazine · Delhi · 6 months engagement
Inspire Clicks worked with Outlook India for 6 months on Technical SEO, News SEO and Google Discover Optimization. Results: Google Discover Traffic 180K/mo → 920K/mo (+411%); News Pack Appearances 240/mo → 1,100/mo (+358%); Organic Search Traffic 1.4M/mo → 3.8M/mo (+171%).
- Industry
- Media
- Market
- Delhi
- Engagement
- 6 months
- Business type
- National News & Magazine
The Challenge
Outlook India needed to compete aggressively for Google News, Discover and Top Stories placements across politics, business and culture verticals.
What We Did
- Implemented NewsArticle schema site-wide.
- Resolved AMP issues on 30,000+ articles.
- Built an editorial SEO workflow for the publishing team.
The Results
Before-and-after figures for this 6 months engagement, as reported by Inspire Clicks.
+411%
Google Discover Traffic
180K/mo → 920K/mo
+358%
News Pack Appearances
240/mo → 1,100/mo
+171%
Organic Search Traffic
1.4M/mo → 3.8M/mo
| Metric | Before | After | Change |
|---|---|---|---|
| Google Discover Traffic | 180K/mo | 920K/mo | +411% |
| News Pack Appearances | 240/mo | 1,100/mo | +358% |
| Organic Search Traffic | 1.4M/mo | 3.8M/mo | +171% |
Services Used in This Engagement
- Technical SEO
- News SEO
- Google Discover Optimization
See every service on the SEO services page.
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