An ecommerce SEO audit systematically identifies technical flaws, content gaps, and optimization opportunities to boost organic traffic and sales on platforms like Shopify or WooCommerce.
Technical SEO Foundation
- Verify HTTPS implementation, robots.txt configuration, and XML sitemap submission in Google Search Console without 4xx/5xx errors.
- Check Core Web Vitals (LCP <2.5s, INP <200ms, CLS <0.1) and mobile-friendliness using PageSpeed Insights and Mobile-Friendly Test
- Crawl with Screaming Frog for broken links, redirect chains, orphan pages, and blocked resources (CSS/JS/images).
On-Page and Product Optimization
| Category | Checklist Items | Tools |
|---|---|---|
| Titles/Metas | Unique titles <60 chars with keywords; compelling metas <160 chars | Screaming Frog, GSC |
| Headings/Images | Single H1 per page; descriptive alt text on all product images | Ahrefs Site Audit |
| Content | Unique product descriptions (no manufacturer copy); bullet benefits + specs table | Copyscape |
| Schema | Product, Offer, Review, Breadcrumb markup validated | Google’s Rich Results Test |
Site Architecture and Indexing
- Audit URL structure (descriptive, keyword-rich, no parameters); fix duplicate content from facets/filters with canonicals and pagination (rel=prev/next).
- Confirm all important category/product pages indexed in GSC; resolve “not indexed” issues via noindex removal or content improvement.
- Map internal links from categories/blogs to high-value PDPs; ensure silo structure for topical authority.
Keyword and Content Strategy
- Analyze top pages/competitors for keyword gaps (high-intent transactional terms) using Ahrefs/Semrush; map to buyer journey.
- Check category pages for unique intro content, filters, and sorting; avoid thin content or duplicate titles across variants.
- Review blog for topic clusters supporting products (e.g., “best tires 2025” → tire PDPs)
UX, CRO, and Performance
- Test navigation, search functionality, and checkout flow for crawlability and user signals; add breadcrumbs and sticky CTAs.
- Optimize images (WebP, lazy load, <100KB); minify JS/CSS; implement CDNs for India traffic.
- Set GA4 goals for add-to-cart, purchases; track assisted conversions from organic.
Off-Page and Local (If Applicable)
- Evaluate backlink profile for relevance/spam; disavow toxic links via GSC.[1][5]
- For multi-location stores: GBP optimization, NAP consistency, local schema.[3][9]
Run this monthly; prioritize fixes by traffic/revenue impact for 20-50% organic growth in 90 days.