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Reporting

AI Visibility Reporting You Can Check

No black box and no vanity scores. Every number in the monthly report comes with its source, its date and what we did about it.

The short answer

Each month we rerun a fixed prompt set across Google AI features, ChatGPT, Perplexity, Claude and Gemini, then report citations and mentions by platform, accuracy of what AI says about you, AI referrals and conversions in GA4, and your GEO Score across six weighted categories. The sample below shows the structure, not client results.

Last updated November 14, 2026 · Written by the Inspire Clicks senior team

Executive brief

What this means for your leadership team

Risk and revenue

For the CEO

A short monthly view of direction: where you are cited, where you are not, what changed and what we need you to decide.

Pipeline and reporting

For the CMO

Citation share, mention share and AI referrals sit next to your classic organic KPIs. We track trends from a fixed prompt set, not single screenshots.

Delivery and governance

For the Head of Digital

Search Console for Google AI features and GA4 referral and landing-page reports provide the data, and every report section names its source.

Want this assessed for your brand? Get a free AI visibility audit →

Contents

What is in the monthly report

What is in the monthly report
SectionWhat it showsSource
Citation shareShare of tracked prompts where your pages are cited, by platform and by competitorPrompt set rerun monthly
Mention shareShare of answers that name your brand, with sentiment and accuracy notesPrompt set plus manual review
Cited sourcesWhich third-party sites AI tools cite in your category, and whether you appear thereCitation audit
Google AI featuresImpressions and clicks in Search Console, annotated by changes we shippedSearch Console (Web search type)
AI referralsSessions and conversions from AI assistantsGA4 referral and landing-page reports
Work completedPages published or fixed, placements earned, issues resolvedOur delivery log
Next 30 daysPrioritized actions and decisions we need from youStrategist notes
Scoring

The GEO Score: six weighted categories

A 0 to 100 diagnostic that tells us where the biggest gaps are.

Weight 25%

AI citability

Answer-first structure, quotable facts and clear definitions on your priority pages.

Weight 20%

Brand authority

Mentions and references on sources your buyers and AI tools trust.

Weight 20%

Content E-E-A-T

Named authors, first-hand experience, original data, verifiable claims.

Weight 15%

Technical GEO

Crawler access, indexation, rendering, snippet eligibility.

Weight 10%

Schema

Accurate structured data that mirrors visible content.

Weight 10%

Platform presence

Accurate presence on the platforms AI tools draw from in your niche.

The GEO Score is our own diagnostic model for prioritizing work. It is not a metric published or used by any AI platform.

See what your first report would cover

The free audit gives you a baseline in the same structure as the monthly report.

Get a Free AI Visibility Audit →
Template

What a report page looks like

Structure only. Your numbers, your dates.

What a report page looks like
Metric (template)BaselineThis monthChange
Prompts tracked[n][n][ ]
Citation share: Google AI features[ ]%[ ]%[ ]
Citation share: ChatGPT[ ]%[ ]%[ ]
Citation share: Perplexity[ ]%[ ]%[ ]
Mention accuracy issues open[n][n][ ]
AI referral sessions (GA4)[n][n][ ]
Conversions from AI referrals[n][n][ ]
GEO Score[ ]/100[ ]/100[ ]

Template only. Bracketed fields are filled with your measured data. No example client results are shown.

FAQ

Reporting questions

AI answers vary by prompt wording, user, location and time, so a single answer proves little. We rerun a fixed prompt set on a schedule and report net movement across many prompts.

Prompt-testing frameworks plus tools such as xFunnel.ai and Profound where they suit the account, alongside Search Console and GA4. No tool sees exactly what every user sees, so we validate key prompts manually.

Real reports contain client data, so we share them only with permission. On a call we can walk you through an anonymized example. The template on this page shows the structure.

We segment AI referrals in GA4 (for example chatgpt.com, perplexity.ai, gemini.google.com), track the conversions they drive, and read them next to organic and branded search trends. Attribution is imperfect, and we say so in the report.

Next step

Get a baseline you can report on

Start with the free audit, then track the trend every month.

We reply within 24 hours. Month-to-month terms, 30 days' notice, no lock-in.