AI SEO is using artificial intelligence to make your website visible in search results. AI tools can analyze data fast. They can also give you SEO suggestions. This includes content idea generation, schema markup, and content marketing data analysis.
Here’s how to use AI for SEO:
Topic Research: Use ChatGPT to generate content ideas.
Keyword Research: Use Semrush’s Keyword Magic Tool to find related keywords with search volume and keyword difficulty data.
Content Optimization: Use Semrush’s Copilot to find underperforming content and Semrush’s SEO Writing Assistant to optimize content for SEO, originality, readability and tone of voice.
Internal Linking: Use ChatGPT-4o to find internal linking opportunities and Semrush’s Site Audit to find orphaned pages.
Backlink Analysis: Use Semrush’s Copilot to analyze backlink health and find link building opportunities.
Schema Markup Generation: Use Jasper’s FAQ Schema Generator to generate schema markup code.
Data Analysis: Use Semrush Copilot and AI Narratives for GA4 to analyze data and learn about user behavior.
AI SEO Best Practices
Identify areas where AI can help most by targeting tasks that take you time or are strengths for AI, including data analysis and pattern detection.
Create detailed prompts to improve output from AI tools.
Engage humans to review and polish AI generated content for accuracy, relevance and brand voice. Always plagiarism check.
The future of AI in SEO is to use AI to help seasoned SEOs, content marketers and editors to produce high quality content that meets Google’s E-E-A-T standards. Humans should choose the best ideas that AI gives. Each marketing team is unique in terms of their needs, so an AI tool that works for one may not work for another.
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/ February 21, 2025