AI search isn’t the end of SEO

Issue No. 2

Cross

AI search mythbusting: cutting through hype, half-truths, and grifts to show what really matters for visibility.

Myth 1: “GEO is just SEO with a new name.”

Myth 2: “As models get smarter, they’ll figure it out on their own.”

Myth 3: “Prompt tracking and AI visibility tools are useless.”

Myth 4: “Off-site mentions don’t matter anymore.”

Myth 5: “Search engines aren’t going anywhere.”

Myth 6: “All AI search tactics are spammy.”

Myth 7: “SEO and AI search are mutually exclusive.”

AI search isn’t the end of SEO – it’s its next era