Michelin India SEO Case Study: Local Organic Traffic Up 174%
Automotive / Tires · Pan-India · 9 months engagement
Inspire Clicks worked with Michelin India for 9 months on Local SEO, Organic SEO and Technical SEO. Results: Local Organic Traffic 38K/mo → 104K/mo (+174%); Dealer GBP Impressions 210K/mo → 780K/mo (+271%); Tire-Intent Keyword Rankings 94 → 410 (+336%).
- Industry
- Automotive
- Market
- Pan-India
- Engagement
- 9 months
- Business type
- Automotive / Tires
The Challenge
Michelin needed to strengthen dealer-level local discoverability across 40+ Indian cities while improving organic rankings for high-intent tire-buying queries.
What We Did
- Built city-specific landing pages.
- Optimized 120+ Google Business Profiles for authorized dealers.
- Resolved critical JavaScript rendering issues that were blocking Googlebot.
The Results
Before-and-after figures for this 9 months engagement, as reported by Inspire Clicks.
+174%
Local Organic Traffic
38K/mo → 104K/mo
+271%
Dealer GBP Impressions
210K/mo → 780K/mo
+336%
Tire-Intent Keyword Rankings
94 → 410
| Metric | Before | After | Change |
|---|---|---|---|
| Local Organic Traffic | 38K/mo | 104K/mo | +174% |
| Dealer GBP Impressions | 210K/mo | 780K/mo | +271% |
| Tire-Intent Keyword Rankings | 94 | 410 | +336% |
Services Used in This Engagement
- Local SEO
- Organic SEO
- Technical SEO
See every service on the SEO services page.
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