Link Development & Optimization
Search engines consider Incoming links to you’re your site as a vote of popularity, the more links the more popular you are.
With that in mind, it is essential to be seen as more popular than your competitive set if you want to have a higher position than them in the search engine rankings.SEO specialists build incoming links through several means, the first is through the development of content seeding on blogs, forums, and news pages. The second is by approaching site owners on your behalf and paying for links. It’s worth noting that not all links are counted as positive votes, if you actively seem to buy links from unrepeatable vendors then you may be penalized.